Luly Yang Bridal is a luxury bridal fashion brand known for its elegant and romantic custom gowns and suits.
I enhanced the user experience of a potential bridal client by creating an intuitive and visually appealing website that showcases Luly Yang Bridal's collections, providing easy navigation, and clear product information. All of that in addition to a new appointment and consultation page ensures a seamless and tailored experience throughout their wedding dress selection process..
Tools used: Figma, Photoshop, Illustrator
Luly Yang Couture’s landing page had too much information on it with no clear call to action.
This increased cognitive load made the site hard to navigate, with increased bounce rates and low pages per session.
Featuring the uniform services and diffusion line next to bridal and couture services takes emphasis away from the high-end, luxury experience that Luly Yang Bridal delivers.
With the multi-brand site put in place, where the uniform business had their own portfolio, the diffusion line had improved navigation through the shopping pages, the bridal couture site was in need of a makeover, to bring the intent back to showcasing luxury designs and encouraging users to book a consultation.
The collection pages needed additional filtering functionalities, more guidance, and clear calls to action.
